Whether you're launching your next great product/initiative, already know what marketing design works and need more of it, or want to fill in the gaps in your design department:
Next Drop is your on-call, on-demand design agency.
For examples of how some clients use their subscriptions, explore the following use cases.
You're launching a new product or service. You plan to run a series of pre-launch ads to drive traffic to a landing page featuring an offer, giveaway, or contest to collect prospective customers to add to your email list. In addition, you’ll post a variety of prelaunch content to your social channels to generate excitement.
It’s time to generate excitement about your offer and collect prospects.
Now that you’ve collected your initial email prospects list, it’s time to send email. You’ve also collected ad data via your prelaunch ads, so you know what your target audience responds to, which will inform your launch ad strategy.
Tip: Begin asking for feedback and testimonials about your offer, we’ll use those in Month 3.
You did it – you launched! Now you want to keep the momentum going.
Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next offer. Want you keep your momentum going? Continue your subscription to keep fresh ad, social and email creative at the ready.
You have a new lead magnet to promote. Your goal is to collect email prospects to feed into a sales funnel.
It’s time to build your offer and get ready to begin collecting prospects
You’ve begun collecting prospects, now it’s time to segment your list into prospects and customers. You may want to segment prospects further by engagement level (aka hot and cold leads). Collect feedback from happy customers to promote to prospects, on social and in ads.
Tip: Be sure to keep your lists clean; cycle inactive contacts out of your promotion queue to cut down on unsubscribes and spam complaints.
Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next initiative. Want to keep your momentum going? If this will be an extended-time initiative, continue your subscription to keep fresh ad, social, and email creative at the ready.
You’ve got an established product and want to boost sales for a limited time. Use consistent creative across your marketing channels to keep your customers engaged and your product top-of-mind.
Now is the time to create all of your initial creative for your channels, so you're ready to go!
Begin running your ads and quickly to figure out what your audience responds to, then build on that intel.
Tip: Be sure to keep your lists clean; cycle inactive contacts out of your promotion queue to cut down on unsubscribes and spam complaints.
Depending on your business needs, you could pause your subscription now and restart when you’re ready for refreshed creative or are ready to launch your next promotion. Want to keep your momentum going? Continue your subscription to keep fresh ad, social, and email creative at the ready.
Let us help make your next drop a success.
Contact us below, or book a call to discuss your design needs.
